Negotiation is THE core business skill. Whether it is negotiating the ‘big’ things like a contract or a large sales deal or whether it is one of the hundred micro-negotiations with colleagues that take place every day, our ability to get the best outcome is a key factor for success in our career or building our business.
In the 21st century, business leaders recognise that win-win strategies are the best approach, even for selfish reasons. If we can find outcomes that suit all parties, we will create extra value for all and our working relationships will be more productive. The good news is that methods exist to do this even in the most extreme circumstances.
Simon Horton is Space2BE’s expert negotiation trainer and coach. He has been teaching Negotiation Skills for 15 years. He has taught hostage negotiators, and has worked with some of the top law firms in the world and business leaders in every sector.
