Michael Porter’s famous quote, “The essence of strategy is choosing what not to do”, still stands. So too does the Japanese proverb, “Vision without action is a daydream. Action without vision is a nightmare”. But what else is critical about strategy today? Shorter life cycles are changing the nature of strategic planning. What might be acceptable for one industry is not for another.
We are no longer surprised at the number of organisations, functions and teams that don’t have a strategy. This fast paced, ever-changing world has reduced the necessity for five-year strategies but the best organisations continue to invest time and effort in ensuring that they have a fit-for-purpose strategy, over an appropriate timeframe, that employees are engaged with and which is regularly reviewed. The process of doing this is not without pain. This is where we can help.
